Online Shopping Mall
Business Overview
- Nutrition Health Center
- Internet Business
- Special Channels
Nutrition Health Center, as the traditional channel of Zhonghong Bioengineering, develops the nationwide market by regional distribution and carries out service marketing based on all regional dealer stores. Zhonghong Bioengineering’s existing service network has covered more than 80 cities and regions across China, including Beijing, Shanghai, Tianjin, Anhui, Fujian, Guangdong, Guangxi, Henan, Hebei, Hunan, Hubei, Inner Mongolia, Sichuan, Chongqing, Zhejiang, Jiangsu, Shandong, Shanxi, Jiangxi, Shaanxi, Yunnan, Xinjiang, Ningxia, Guizhou, Jilin, Liaoning, and Heilongjiang.
Through the retail mode integrating “online + offline”, Zhonghong Bioengineering provides consumers with products, health knowledge and healthy lifestyle, and builds a one-stop family health service system.
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Online
Zhonghong Bioengineering provides an e-commerce platform and more products for offline stores through Internet+ platforms such as WeChat public account of “COFCO Healthy Life”; and also has set up an online health management system to provide consumers with health education and nutrition guidance through livestreaming, WeChat and other means.
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Offline
As base points, physical stores serve as a space for brand display and product experience, to integrate science popularization, leisure, shopping and service, provide full-process services, seamlessly connect with online platforms and directly serve communities and families.
