Improving health literacy and building a healthy China together

On May 30, 2019, guided by the China Health Care Association (CHCA), co-sponsored by the Cereals and Oils Nutrition Sub-Association of CCOA (CONAC), China Food Newspaper and COFCO Nutrition and Health Research Institute (hereinafter referred to as the "Institute"), and organized by Zhonghong Bioengineering Co., Ltd. (hereinafter referred to as "Zhonghong Bioengineering"), the public welfare activity of "Practicing China Healthy Lifestyle for All and Promoting Healthy Life to Families" was officially launched in COFCO Nutrition and Health Research Institute.

Qin Xiaoming, President of CHCA, Zhou Bangyong, Vice-president of CHCA, Wang Yu, former Director of Chinese Center for Disease Control and Prevention directly under the National Health Commission of the People's Republic of China, Hao Xiaoming, President of CONAC and President of COFCO Nutrition and Health Research Institute, Nian Xin, Deputy Editor-in-Chief of China Food Newspaper, Li Liangqiu, Deputy Secretary-general of China Nutrition and Health Food Association, Jia Jianbin, Secretary-general of CONAC, Zhang Lianhui, Deputy Director of the Processing and Application Technology Center of COFCO Nutrition and Health Research Institute, Xu Guorong, Chairman of Zhonghong Bioengineering, and Sun Qiang, General Manager of Zhonghong Bioengineering were invited to attend the ceremony. Representatives of entrepreneurs, consumers and mainstream media witnessed the launch ceremony together.

The main purpose of this public welfare activity is to practice "China Healthy Lifestyle for All", radically reform the massive health industry, correctly understand the role of nutrition and health care, advocate healthy and civilized lifestyles for all, promote healthy life to families, and improve the health literacy and health level of all people.

During the launching ceremony, experts from all walks of life gave in-depth interpretation and professional explanation on the policy, situation and importance of food nutrition in the field of massive health.

Hao Xiaoming, President of CONAC and President of COFCO Nutrition and Health Research Institute delivered an opening speech, indicating that the Institute, on the one hand, continues to provide consumers with nutritious health products and health solutions; on the other hand, organizes the series of science popularization activities for nutrition and health themed of "Lecture Hall of Nutrition and Health" jointly with CONAC to spread science knowledge of health for consumers. At the same time, COFCO will build the COFCO Science Park for Nutrition and Health, with people's health as the main core and citizens' nutrition as the entry point, to create an innovative ecosystem of science and innovation, better serve theHealthy China 2030 PlanandNational Nutrition Plan, and provide scientific and technological support for COFCO in building itself into a world-class enterprise. As the sponsor, the Institute hopes to pass on the nutritious and healthy lifestyle and promote the development of the nutrition and health industry with joint efforts.

Ms. Qin Xiaoming, President of CHCA, introduced in detail the "China Healthy Lifestyle for All", the first stage of which has achieved preliminary results after ten years of promotion and publicity. In 2017, the second stage of the Action centered on "three decrease items and three health items" was officially launched. She advocated that everyone should know the "66 health articles", master concept, knowledge, and skill, promote personal health consciousness and behavior ability, drive the transition from disease treatment to health management, and provide forceful support for the all-round construction of Healthy China. She also mentioned that the industry and enterprises should cooperate to promote the "Five entries" science popularization of health food proposed by the State Administration for Market Regulation. As a Standing Director of CHCA, Zhonghong Bioengineering has been dedicated to providing high-quality health products and services for more than 20 years, and is a model enterprise with standardized development. As a member enterprise of COFCO, Zhonghong Bioengineering has taken the responsibility of the industry. Since the first stage of the China Healthy Lifestyle for All in 2007, Zhonghong Bioengineering has carried out health-related science popularization and education nationwide, and won the title of "Advanced Unit of China Healthy Lifestyle for All" for consecutive years, playing a leading role in the industry.

Mr. Wang Yu, former Director of the Chinese Center for Disease Control and Prevention, interpreted the"Healthy China 2030" Planning OutlineandNational Nutrition Plan. He mentioned that the Chinese people's living standards have been improving, but residents are still faced with such problems as nutrition deficiency and excess, high incidence rates of nutrition-related diseases, and less popularization of nutritious and healthy lifestyles. Therefore, on the one hand, the nutrition and health industry of food should be vigorously promoted and new fine nutrition substitutes should be researched and developed. On the other hand, the "Five entries" science popularization should be carried out to advocate a reasonable and balanced diet, and make people pay attention to health risks and change their living habits.

Mr. Xu Guorong, Chairman of Zhonghong Bioengineering mentioned in his speech that business begins with responsibility. While becoming stronger, better and bigger, Zhonghong Bioengineering will rely on its own superior resources and integrate various forces to fulfill its social responsibility with its own characteristics, social influence and effective implementation. Zhonghong Bioengineering hopes to promote "healthy life" from four aspects. First, to create a reassuring consumption environment for consumers by virtue of standardized operation, transparent management, and avoiding exaggerated propaganda and illegal marketing; Second, to provide consumers with guaranteed high-quality health products and services; Third, to create a good consumption experience for consumers. Starting from the store transformation of Zhonghong Nutrition and Health Center, build the sales center into a center for family activity, customer participation and experiencing new products, and also actively explore the integration of WeChat Mall of COFCO Healthy Life and offline stores to create a one-stop family health service system; Fourth, to help more consumers establish a correct concept of health. Encourage more families and enterprises to participate in the implementation of the "Healthy China" strategy by organizing the public welfare activities of "Practicing China Healthy Lifestyle for All and Promoting Healthy Life to Families".

In addition, Li Liangqiu, Deputy Secretary-general of China Nutrition and Health Food Association, made a professional interpretation of the new policy and new situation of the current health industry, and made suggestions for the healthy development of enterprises; Jia Jianbin, Secretary-general of CONAC, gave a professional explanation on the importance of food nutrition, which became the first released content in this public welfare activity. Nian Xin, Deputy Editor-in-Chief of China Food Newspaper, explained their work as a mainstream media in promoting the "China Healthy Lifestyle for All"; Zhang Lianhui, Deputy Director of the Processing and Application Technology Center of the COFCO Nutrition and Health Research Institute, elaborated on the specific scientific and technological innovation work done by the Institute to implement the strategy of "Healthy China" and practice "China Healthy Lifestyle for All".

Finally, all the guests lit up the health tree to officially launch the public welfare activity of "Practicing China Healthy Lifestyle for All and Promoting Healthy Life to Families".

In this public welfare activity, the Expert Committee was set up for science popularization lectures, and expert teams formed by the scholars, experts and nutritionists from the fields of China nutrition health and chronic diseases were established to hold public science popularization lectures and educational activities of "Healthy Life to Families" across the country with the help of the market network of Zhonghong Bioengineering, so as to bring healthy living concepts, knowledge and skills into every family through online publicity and offline promotion.